Mattel Toy Company Essay Example | Topics and Well Written Essays - 500 words

Mattel Toy Company - Essay Example In August 2007, the U.S. Consumer Product Safety Commission asked the consumers to stop buying 967,000 pieces of a certain toy manufactured by Fisher Price which is a subsidiary of Mattel Company (U.S. Consumer Product Safety Commission, 2008). These toys were recalled because the lead in paints used in toys was180 times more than the quantity allowed by law (ODonnell, 2007). This quantity of this toxic was clearly excessive and could cause a great deal of harm to the children who used it (U.S. Consumer Product Safety Commission, 2008). Besides this, a few of Products produced by Mattel Company were also said to contain small magnets which were very dangerous for the young children who played with those toys because of the harm to swallowing them. How did Mattel Toy Company respond to this situation? Any company that wants to stay in the market, be it a giant and a leading company like Mattel Toy Company would assure the society that the company is concerned about them. The first step that it took was to check their products immediately and consider itself accountable. It acknowledged that the lead in their paints was 0.11 percent while only 0.06 percent was allowed (ODonnell, 2007). Mattel Toy Company also recognized its responsibility and immediately identified and recalled about 1.5 Million products that were dangerous. According to one source, the company gave the consumers the benefit to return the products that were announced to contain excessive amount of lead in the paint (U.S. Consumer Product Safety Commission, 2008). Besides this, it also recalled all its toys that were said to contain small magnets. This was the result of deaths and surgeries of young children because of ingesting these small parts. The toys that were recalled because of magnets amounted to 18 Million (Mattel, 2007). All the recall information was posted on the internet and all the consumers were made aware